What Exactly is SEO?
Search engine optimization is the key to digital marketing. It involves various processes that help improve the visibility of a website in the organic search channels. SEO is a powerful way to increase traffic and convert potential customers. Search engine optimization can improve brand recognition, develop relationships with prospects, and establish authority in a specific market. SEO involves increasing the number of visitors to your website, which will, in turn, increase sales.
The secret ingredient in a search engine’s recipe is an algorithm. This mathematical formula helps the search engine identify the best site to index and display for a specific query. It also considers the header, description, and title tags for a page to determine how well it matches the search query. When building a website, owners can include relevant keywords in the title, URL, and header tags. Lastly, site owners can make the website crawlable to optimize its position in the search results.
Related Questions:
What is SEO and how does it work?
What are the different types of SEO?
What is SEO in Google?
Is there a difference between Google SEO and other search engines?